At drupa, Label Products CEOs Marc and Pieter Dhondt have announced their investment in the Xeikon 3300. The new digital label press enhances the production workflow of Label Products and extends its possibilities.

With a staff of 40 professionals, a very wide range of products and the possibility to order small volumes, the Waregem based label printer has profited from increasing demand. The investment in the Xeikon 3300 gives Label Products the opportunity to extend its position in the market even further.

In the years to come, Label Products will focus on new products for which, up until now, there were hardly any production methods available. According to Label Products, the Xeikon 3300 makes efficient production of these high quality products available.

Marc Dhondt emphasizes that the choice to make the investment did not involve any pressure from his clients. The choice for this digital press is based upon the fact that it’s the best solution for the current production environment. The efficient approach of creating Pantone-like colors of the Xeikon 3300 was an important consideration during the decision-making.

Label Products intends to use the Xeikon 3300 for printing on transparent materials for beverage and food packaging. The coverage of the white Xeikon toner in a single pass is a strong added value. The products of the Xeikon 3300 are in compliance with the regulations of the FDA for the food industry. It uses eco-friendly toners and there is no emission of volatile organic compounds.

Even the production of a very small series of warning labels is profitable, thanks to the digital possibilities of the label printer. The output of the Xeikon 3300 is colorfast and resistant to sunlight, which makes it suitable for outdoor applications. It is a great solution for all kinds of promotional applications.

The Xeikon 3300 is a roll-to-roll machine, which makes it possible to output large banners, thereby adding sign products to the portfolio of Label Products and the existing portfolio of its large format subsidiary Ye Print.

For Label Products, the implementation of the Xeikon 3300 means a definite farewell to its letterpress production capacities, which was an outdated alternative for some offset and flexo products. The digital label printer closes the gap between high volumes and large series of small volumes.

“The acquisition of the Xeikon 3300 was the logical next step to take the weight off our offset presses and gives us the opportunity to offer new products,” explains Pieter Dhondt.